Where's Your Money Leaking?

Today is

Your Name is?

Business or company name?

1. What is your biggest block right now?

We cannot handle more leads

We need more leads

Not sure

If you cannot handle the leads, what gets in the way? (pick as many as required)

Not enough people or work shifts

Weak sales scripts

We reply too slowly

Our delivery or operations get stuck

If you need more leads, what is true now? (pick as many as required)

Low leads on all channels

Wrong ideal customer (avatar)

Offer is not clear or strong

We do not follow up enough

Many questions, few buyers (may be a business issue, not a leads issue)

2) Are you special or just the same as others?

Commodity (people choose by price or convenience)

One of a Kind (also called a “Category of One”)

In between

VIP (very important person) moments. When was the last time a customer got a real “wow” from you?

This week?

This month?

Can't remember

Never

If yes what did you do?

Do you reply to both good and bad reviews?

Always (within 24 hours)

Sometimes

Rarely/Never

4) The Numbers That Matter Which numbers do you know today? (pick as many as required)

LTV (lifetime value)

CAC (customer acquisition cost)

Payback period (how fast you earn back CAC)

Churn or RPR (repeat purchase rate)

I don't track this yet

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